English Tourism Week Celebration is 29 March – 6 April 2014. Be a part of it!

English Tourism Week is a week-long celebration of events showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. Accommodation, pubs, restaurants, destinations, attractions and tourist information centres are all invited to participate.

ETW14 will take place between 29 March and 6 April 2014, that’s next week! Preparations are already underway but it’s not too late to get involved.

The Acorn Inn, Dorset, is a fine example of the charming hospitality on offer in England.
English Tourism Week 2014 is a celebration of all that is wonderful in English hospitality and tourism. Join in and make the most of your hospitality offering! (Photo: Acorn Inn, Dorset, England)

This year’s campaign is encouraging even more destinations, businesses and organisations to use the week to showcase the value our industry brings to local communities and to the national economy. There are plenty of tools and support for organisations in the build up to the big week. Participation can also help put your hospitality and tourism business on the tourism map!

You may be running a bed and breakfast establishment, pub, café, local attraction or be the managing director of a national hotel or restaurant chain… every sector counts! So take advantage of English Tourism Week to promote your business.

It might be that you already run an annual event that you can schedule during English Tourism Week; or you could create a new event or hold a local competition; or if you’re communicating you could add a banner to the bottom of your emails and flyers to show your support for the week. It doesn’t have to be big or costly; the simplest ideas can be really effective.

By organising your own event under the English Tourism Week 2014 campaign you will raise the profile of your business and be adding to the combined efforts of the week to raise awareness with local residents, their visitors and key decision makers. Get involved and inspire local residents to discover the destination on their doorstep! View English Tourism’s slides (below) to learn more.


Author: Institute of Hospitality

Established in 1938, the Institute is the international professional membership body for managers and aspiring managers who work or study in the hospitality, leisure and tourism industries. We help more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise offering a wide range of high quality membership services such as targeted and regular industry networking events, hospitality qualifications and extensive online quality resources such as free management guides, Hospitality magazine, webinars, ebooks and ejournals. To learn more about our many member benefits, view our website or email membership@instituteofhospitality.org