The Institute has been inundated lately with student enquiries about the UK’s pub industry. If you are one of them – or if you own or operate a pub – you will appreciate the market data in this new report entitled Carlsberg UK’s Consumer Insights Report 2014: Exploring the trends, habits and behaviours of today’s pub and bar consumers.
However, the report is not limited to an examination of the UK pub sector. Kathryn Purchase, Carlsberg UK’s Director of Customer Marketing, explains that the report is “based on in-depth research with 1800 consumers and explores the trends, habits and behaviours of today’s pub and bar consumers, revealing what is driving visits to pubs and bars, and also to other competing leisure experiences, including restaurants, coffee shops, cinema, gyms and retail locations.”
The aim of the report is to “help support Carlsberg UK’s customers to identify ways to drive incremental visits, spend and profit.” But the information is worthwhile to pub and bar operators around the UK as well as student researchers.