Pub and Bar Trends in the UK – from Carlsberg UK

A new 2014 report from Carlsberg UK offers free data on UK pubs and bars
A new 2014 report from Carlsberg UK offers free data on UK pubs and bars

The Institute has been inundated lately with student enquiries about the UK’s pub industry. If you are one of them – or if you own or operate a pub – you will appreciate the market data in this new report entitled Carlsberg UK’s Consumer Insights Report 2014: Exploring the trends, habits and behaviours of today’s pub and bar consumers.

However, the report is not limited to an examination of the UK pub sector. Kathryn Purchase, Carlsberg UK’s Director of Customer Marketing, explains that the report is “based on in-depth research with 1800 consumers and explores the trends, habits and behaviours of today’s pub and bar consumers, revealing what is driving visits to pubs and bars, and also to other competing leisure experiences, including restaurants, coffee shops, cinema, gyms and retail locations.”

The aim of the report is to “help support Carlsberg UK’s customers to identify ways to drive incremental visits, spend and profit.” But the information is worthwhile to pub and bar operators around the UK as well as student researchers.

 

Advertisements

Author: Institute of Hospitality

Established in 1938, the Institute is the international professional membership body for managers and aspiring managers who work or study in the hospitality, leisure and tourism industries. We help more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise offering a wide range of high quality membership services such as targeted and regular industry networking events, hospitality qualifications and extensive online quality resources such as free management guides, Hospitality magazine, webinars, ebooks and ejournals. To learn more about our many member benefits, view our website or email membership@instituteofhospitality.org