“The Mobile Revolution Is Here: Are You Ready?” A report from Cornell School of Hotel Administration

What are customers seeking when using technology for hospitality purchases?
What are customers seeking when using technology for hospitality purchases?

Wondering what your customers want when it comes to technology and convenience? Here’s a report from the hospitality researchers at the Cornell School of Hotel Administration explaining the results of a survey of 745 US travellers and their tech ‘wish list’. It confirms when technology is being used, the favoured devices (tablets, smart phones or PCs) and where technology may be disappointing consumers.

This report can provide forward-thinking hospitality businesses with ideas about how to appeal to tech-savvy customers, whether it is in the research, booking or travel stage of the selection and purchase process.

Find the report here at: The Mobile Revolution Is Here: Are You Ready? – Cornell School of Hotel Administration.

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Author: Institute of Hospitality

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