Love it or hate it, businesses can’t ignore the importance of Google and its rankings, particularly when it comes to how a hospitality business is located by consumers conducting online searches. Recent research by technology experts Avvio across a group of hotel websites confirms that mobile bookings are growing at a fast pace and made up more than 52% of overall online bookings for the surveyed sites in 2014. These hotel’s websites are making certain they appeal to all potential customers – including those on mobile devices.
The Institute’s newest management guide helps hospitality managers and owners determine whether their business’s website is as mobile friendly as it should be. In easy-to-understand language – you don’t need to be an IT expert! – the new guide explains why and how hotel websites can appeal to consumers on mobile devices. The guide also provides links to FREE reliable websites that can quickly analyse your business’s mobile ‘friendliness’ using your business’s url. The sites explain measures that can be taken to improve the website’s mobile friendliness. The process is fast and there’s no commitment or registration required from the free sites – this couldn’t be easier! In 15 minutes, you can read the guide and discover how your business’s website really appears to mobile users.