Is your hospitality website mobile friendly? Here’s a quick way to find out

Easy to understand and use, you'll appreciate this new guide about how to improve your presence on mobile devices!
Easy to understand and use, you’ll appreciate this new guide about how to improve your presence on mobile devices!

Love it or hate it, businesses can’t ignore the importance of Google and its rankings, particularly when it comes to how a hospitality business is located by consumers conducting online searches. Recent research by technology experts Avvio across a group of hotel websites confirms that mobile bookings are growing at a fast pace and made up more than 52% of overall online bookings for the surveyed sites in 2014. These hotel’s websites are making certain they appeal to all potential customers – including those on mobile devices.

The Institute’s newest management guide helps hospitality managers and owners determine whether their business’s website is as mobile friendly as it should be. In easy-to-understand language  – you don’t need to be an IT expert! – the new guide explains why and how hotel websites can appeal to consumers on mobile devices. The guide also provides links to FREE reliable websites that can quickly analyse your business’s mobile ‘friendliness’ using your business’s url. The sites explain measures that can be taken to improve the website’s mobile friendliness. The process is fast and there’s no commitment or registration required from the free sites – this couldn’t be easier! In 15 minutes, you can read the guide and discover how your business’s website really appears to mobile users.

Find this hugely practical new guide, Does Your Website Meet New Mobile Standards? (2015), written by the experts at Avvio, on the Institute’s website under Management Guides.

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Author: Institute of Hospitality

Established in 1938, the Institute is the international professional membership body for managers and aspiring managers who work or study in the hospitality, leisure and tourism industries. We help more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise offering a wide range of high quality membership services such as targeted and regular industry networking events, hospitality qualifications and extensive online quality resources such as free management guides, Hospitality magazine, webinars, ebooks and ejournals. To learn more about our many member benefits, view our website or email membership@instituteofhospitality.org