VisitBritain Market Selector tool helps hospitality businesses identify international markets

Does your business know which international markets look the most promising when it comes to attracting customers?

VisitBritain’s new interactive tool can help you determine which international markets might find your product most appealing – whether you operate accommodation, a pub or a restaurant, manage an attraction or even offer transport services . By specifying 3 categories using the online tool – business type, region/post code and popular area activities or offerings – the tool  calculates which markets look promising.The basis for the Market Selector tool’s outcomes are derived from VisitBritain’s valuable inbound international tourism data alongside their in-house market intelligence. Once you’ve input the 3 categories, VisitBritain’s tool provides you with the top markets for your business or region, based on volume and value. It couldn’t be easier!

For example, a pub in Dorking, Surrey – an area popular with walkers, cyclists and music festival attendees – would have particular appeal to the following international tourists:

Pubs in Dorking, Surrey, might want to focus their tourism marketing efforts on these international markets

In addition to identifying the best potential markets, there is a further link to ‘More Market Insights’ for each one of the identified markets. This detailed data can be particularly insightful about a new market. For example, Belgian visitors are primarily from Brussels, make their travel plans online and prefer 3* and 4* accommodation along with good food.

To identify new custom or to better understand your current customers, use VisitBritain’s new tool and Market Insights at: Market Selector tool

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Author: Institute of Hospitality

Established in 1938, the Institute is the international professional membership body for managers and aspiring managers who work or study in the hospitality, leisure and tourism industries. We help more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise offering a wide range of high quality membership services such as targeted and regular industry networking events, hospitality qualifications and extensive online quality resources such as free management guides, Hospitality magazine, webinars, ebooks and ejournals. To learn more about our many member benefits, view our website or email membership@instituteofhospitality.org