In an extract from her new book Star Quality Experience The Hotelier’s Guide to Creating Memorable Guest Journeys, Monica Or FIH provides concise, easy-to-follow advice on social media
“Whether or not you use social media should be a business choice rather than a personal choice. The main reason for social media is to grow an online community that you can engage with. It can be time consuming, so unless you are willing to post regularly and update your community on what you are doing, then it may be best to stay clear. It also depends on your customer base. If they are avid users of social media then you should have a presence. When used correctly, social media can be a great way to gain referrals through word of mouth and to spread your message far and wide.
According to a survey conducted by Visit Britain (2015)
Facebook was the main go-to source for respondents in all stages of the holiday making process, especially those who visited Britain
Twitter was most used for seeking suggestions and advice
Instagram was used by people who wanted to plan their trip or share experiences.
So let’s look at how to utilise these popular platforms…..”
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