Melvin Gold FIH shows the way to independent hotel success

Download your copy of The UK Independent Hotel Sector Today by leading consultant Melvin Gold FIH and discover a wealth of statistical information plus the key topics, actions and opportunities that will underpin the independent hotel sector’s future success.melvin-gold

“In terms of its innovation and influence the UK Independent Hotel sector has rarely beenstronger and had such influence.  Although it is shrinking, both in terms of its overall size and as a proportion of the country’s serviced accommodation sector, those that have survived – and Independent hotel rooms still comprise more than half of the serviced accommodation rooms in the UK – have thrived because they have truly understood the requirements of the 21st Century traveller and striven to satisfy their requirements.

Over 40,000 hotel rooms in independent hotels have closed in a little over a decade. In most cases failure to invest and innovate put them at risk in the face of a more discerning, better informed, consumer, and the marketing strength of hotel brands and online travel agencies (OTAs).

There are numerous examples of best practice and innovation that emanate in Independent hotels permeating through into the chains. Perhaps there is no better example than around the country’s seaside resorts, they have participated in the re-ignition of tourism. Where once it was thought that the British seaside was in terminal decline it is now evident that there is a strong market for the new breed of modern boutique and lifestyle hotels. They may not serve the traditional bucket and spade tourist but they are not as seasonal either. Their guests are aspirational and seek authenticity; quality food and drink; spas, gyms and leisure; and quality cultural and leisure attractions. Sunshine, when it comes, is an added benefit! The trend is replicated by Independent hotels in cities, thriving market towns and country houses. The common thread is that they have striven to move with the times and satisfy their customers.

There is little doubt that the hotel brands will continue their growth and equally that some Independent hotels might fall by the wayside. Some may choose to rebrand but the majority will remain, either through choice or because they are simply too small, tooquirky or too unusually located (or perhaps a combination) to affiliate. The best will provide leadership and innovation for the whole hotel sector and this report highlights key topics, actions and opportunities that are likely to underpin their success.”

The complete report is available free of charge at Independent Hotel Show weblink

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Author: Institute of Hospitality

Established in 1938, the Institute is the international professional membership body for managers and aspiring managers who work or study in the hospitality, leisure and tourism industries. We help more than 10,000 hospitality professionals in 100 countries grow their knowledge, professional profile and expertise offering a wide range of high quality membership services such as targeted and regular industry networking events, hospitality qualifications and extensive online quality resources such as free management guides, Hospitality magazine, webinars, ebooks and ejournals. To learn more about our many member benefits, view our website or email membership@instituteofhospitality.org