The Institute of Hospitality webinars are a series of informative and educational online presentations, available to members and non-members, and designed to help you advance in your professional career and business. Industry professionals and business experts share their knowledge and know-how during live online sessions, that you can access from the comfort of your home or office, and from any mobile device.
Our webinars include Q&A sessions and you can recieve follow-up materials. Last year we delivered over 50 webinars, helping hundreds of individuals improve their personal and professional skills, as well as their business knowledge.
Webinars are complimentary for members of the Institute of Hospitality. Non-members can access our live sessions for £10 (incl. VAT).
Book your places now for our new season of webinars and get yourself and your business ahead in 2017.
New Webinar Programme
4 April 2017 3pm UK time
Quality assessments vs online reviews
Trisha Bennett FIH director, Hospitality Assured
In this digital age, are business quality assessments still an important customer service benchmarking tool, when more and more customer are trusting online reviews?
25 April 2017 3pm UK time
Recruitment and retention: first impressions matter
Neil Shorthouse, Hospitality Cruise International
With much of the recruitment process now taking place online, it is important to ensure that you make the right impression and leave applicants with a positive image of your organisation. The webinar will look at how to get the basics right (respond promptly to enquiries, time-management, treat applicants as individuals) and look at how online and off-line recruitment channels perform in relation to retention.
9 May 2017 3pm UK time
Adopting new technology doesn’t need to be hard
Janel Clark, Snapshot
In 2017 it is no longer necessary to commit to one stand-alone system for everything. How can you pick and choose apps to suit your hotel and needs? In this webinar learn how using smaller software can reduce risk, give flexibility and improve productivity and cost efficiency for your hotel.
23 May 2017 3pm UK time
How hotels can compete with the holiday rental market
Aly Thompson, Trivago
Holiday rental websites are growing in number and increasing in popularity. In particular the sharing economy has gained a lot of attention in recent years, but what is it about these sites that really appeals to travellers? Aly looks at traveller behaviour and the positioning of such websites to find out, and identify some actions hoteliers can take to market themselves competitively to the same traveller group. We’ll also look at the numbers and give an up-to-date assessment of the growth, and therefore opportunity, of the holiday rental market.
13 June 2017 3pm UK time
Truly changing behaviour with e-learning
Peter Fullard, Upskill People
Skills development must go beyond ‘ticking the box’ to deliver a real business bottom-line benefit. Peter will focus on showing how hospitality professionals can ensure that e-learning supports a change in team behaviour that lasts. It will cover how to successfully develop, deploy and measure online training.
11 July 2017 3pm UK time
How to drive direct bookings to your hotel
Aly Thompson, Trivago
Driving direct bookings is not all about big marketing budgets. It’s about taking control of the tools at your disposal to enable the traveller to find your hotel in the early stages of their research, and hooking them so they book with you directly. Aly looks at the basics of content marketing, website user experience, and search engine optimisation. She will also look at websites travellers commonly visit in the inspiration phase of their travel research, to identify partnership opportunities beyond distribution channels.
25 July 2017 3pm UK time
Taking control of your career progression
Adam Rowledge, Georgian House Hotel
Your manager or HR office may not have the necessary time to devote to your development. Instead, we have to take control of making the right career choices and fulfilling our career potential.
Note: If the scheduled time (3pm UK time on Tuesdays) is not convenient, members can still access the webinars at a later date from our website.