Institute of Hospitality’s new autumn webinars

webinar logoInstitute of Hospitality webinars are a series of informative and educational online presentations, available to members and non-members, and designed to help you advance in your professional careers and businesses.

Industry professionals and experts share their knowledge and know-how during live online sessions, that you can access from the comfort of your home, office, or from any mobile device.

Our webinars include Q&A sessions and follow-up materials. If you are unable to attend, you can log into your membership area to retrieve any past webinar recordings anytime*.

We have delivered over 50 webinars, helping hundreds of individuals improve their personal and professional skills, as well as their business knowledge.

Webinars are complimentary for members of the Institute of Hospitality. Non-members can access our live sessions for £10 (incl. VAT).

Book your webinars now

12 September 2017 3pm UK Time
First Impressions – WOW!
Sarah Brickwood MIH and Jo Woods of Smart Revenue look at the impact of the service provided to those making email or telephone enquries on eventual bookings.

26 September 2017 3pm UK Time
Food Waste Recycling
ReFood, experts in food waste recycling, look at the facts, figures and the ways to save money and food, as they celebrate the opening of their £32m anaerobic digestion facility in Dagenham.

10 October 2017 3pm UK Time
Brexit’s impact on hospitality
John Coldicutt, chief marketing officer, Planday, and the Institute’s chief executive Peter Ducker FIH present the unique findings from our survey of your experiences of Brexit.

31 October 2017 3pm UK Time
How to become a black-belt negotiator
Tom Flatau of Teamworking International advises on how to get that all-important emotional buy-in, shift the balance of power in your favour, and stop getting beaten down on price and making unnecessary concessions.

14 November 2017 3pm UK Time
How to blend e-Learning with other formats
Pete Fullard of Upskill People provides a case study of the University Caterers Organisation’s strategy to work with the specific needs of its membership to implement e-learning as part of a blend of wider methods of delivering, tracking and analysing knowledge and skills.

28 November 2017 3pm UK Time
Loyalty and love
Reka Mizsei, lectuerer, Glion Institute
Are hotel guests loyal because of the incentive they get from loyalty programmes or are they loyal because they love the brand? Do hotels need a loyalty programme to gain brand love?

12 December 2017 3pm UK Time
Immigration and discrimination – planning for 2018 and beyond
Jonathan Gray, partner employment and licensing law, Pitmans LLP
To review the latest thinking on Brexit and immigration issues as at the end of 2017, and to consider how to fill the potential staff/skill gaps of the future by being a successful equal opportunities employer. This will include how to properly manage the gender pay gap reporting obligations and what to be aware of from an age discrimination perspective when seeking to attract and retain younger and older workers.

Book your webinars now

Note: If the scheduled time (3pm UK time on Tuesdays) is not convenient, you can still access the webinars at a later date from our website.

 

Advertisements

Institute of Hospitality new webinar season spring-summer 2017

webinar logo

The Institute of Hospitality webinars are a series of informative and educational online presentations, available to members and non-members, and designed to help you advance in your professional career and business. Industry professionals and business experts share their knowledge and know-how during live online sessions, that you can access from the comfort of your home or office, and from any mobile device.

Our webinars include Q&A sessions and you can recieve follow-up materials. Last year we delivered over 50 webinars, helping hundreds of individuals improve their personal and professional skills, as well as their business knowledge.

Webinars are complimentary for members of the Institute of Hospitality. Non-members can access our live sessions for £10 (incl. VAT).

Book your places now for our new season of webinars and get yourself and your business ahead in 2017.

New Webinar Programme

4 April 2017 3pm UK timeNEW HA LOGO
Quality assessments vs online reviews
Trisha Bennett FIH director, Hospitality Assured

In this digital age, are business quality assessments still an important customer service benchmarking tool, when more and more customer are  trusting online reviews?

Hospitality Cruise Logo25 April 2017 3pm UK time
Recruitment and retention: first impressions matter
Neil Shorthouse, Hospitality Cruise International

With much of the recruitment process now taking place online, it is important to ensure that you make the right impression and leave applicants with a positive image of your organisation. The webinar will look at how to get the basics right (respond promptly to enquiries, time-management, treat applicants as individuals) and look at how online and off-line recruitment channels perform in relation to retention.

Snapshot logo9 May 2017 3pm UK time
Adopting new technology doesn’t need to be hard
Janel Clark, Snapshot

In 2017 it is no longer necessary to commit to one stand-alone system for everything. How can you pick and choose apps to suit your hotel and needs? In this webinar learn how using smaller software can reduce risk, give flexibility and improve productivity and cost efficiency for your hotel.

23 May 2017 3pm UK timeTrivago Logo
How hotels can compete with the holiday rental market
Aly Thompson, Trivago

Holiday rental websites are growing in number and increasing in popularity. In particular the sharing economy has gained a lot of attention in recent years, but what is it about these sites that really appeals to travellers?  Aly looks at traveller behaviour and the positioning of such websites to find out, and identify some actions hoteliers can take to market themselves competitively to the same traveller group. We’ll also look at the numbers and give an up-to-date assessment of the growth, and therefore opportunity, of the holiday rental market.

13 June 2017 3pm UK timeUpskill People Logo
Truly changing behaviour with e-learning
Peter Fullard, Upskill People

Skills development must go beyond ‘ticking the box’ to deliver a real business bottom-line benefit. Peter will focus on showing how hospitality professionals can ensure that e-learning supports a change in team behaviour that lasts. It will cover how to successfully develop, deploy and measure online training.

11 July 2017 3pm UK timeTrivago Logo
How to drive direct bookings to your hotel
Aly Thompson, Trivago

Driving direct bookings is not all about big marketing budgets. It’s about taking control of the tools at your disposal to enable the traveller to find your hotel in the early stages of their research, and hooking them so they book with you directly. Aly looks at the basics of content marketing, website user experience, and search engine optimisation. She will also look at websites travellers commonly visit in the inspiration phase of their travel research, to identify partnership opportunities beyond distribution channels.

25 July 2017 3pm UK timeGeorgian House logo
Taking control of your career progression
Adam Rowledge, Georgian House Hotel

Your manager or HR office may not have the necessary time to devote to your development.  Instead, we have to take control of making the right career choices and fulfilling our career potential.

Book your webinars now

Note: If the scheduled time (3pm UK time on Tuesdays) is not convenient, members can still access the webinars at a later date from our website.

 

 

Institute Announces New Webinar Season

The Institute of Hospitality launches its new season of webinars with an American perspective on ‘Brexit’s silver lining’. 

For American visitors to the UK, prices are now 30% lower than two years ago thanks to the sharp drop in sterling triggered by the EU referendum result.  In the coming months, there are strong signs that the UK is set to enjoy record-beating levels of inbound tourism. How can operators capitalise on this boom?

Peter Ducker, chief executive, Institute of Hospitality, says: “American tourists have always been our biggest spenders. Now that they will be arriving in greater numbers, there is no better time to fine-tune our customer service skills in order to wow guests and keep them coming back.  We are delighted to kick-start our webinar season with Simon Hudson, a distinguished hospitality expert from the University of South Carolina, who will deliver his unique insights into what American tourists are looking for.”

Institute of Hospitality webinars give busy hospitality professionals a full briefing on a current operational topic in 30-40 minutes. You can also ask questions and receive follow-up materials. Full programme below.

Institute of Hospitality Webinars Autumn 2016

6 September
Capitalising on Brexit’s Silver Lining
The whys and hows of training employees to wow American tourists in order to secure long-term lucrative loyalty
Dr Simon Hudson, College of Hospitality, Retail and Sport Management, University of South Carolina

20 September
We have data but how can we use it?
On average a hotel receives data from more than 12 systems everyday. Get some great tips on how to use this data while still remaining a hotelier and focusing on taking care of guests
Janel Clark, head of consultancy and education, Snapshot

4 October
Make the OTAs work for you
Learn how to embrace the role of OTAS, reduce the commission you pay, adopt an OTA strategy where you are in control and invest wisely in your hotel website
Andrew Plant, digital marketing manager, Journey

18 October
Food Allergens and Customer Excellence
The Food Allergen HACCP and due diligence framework not only helps protect your business but also appeals to a critically wary customer base, who above all want transparency and deserve service excellence like any other customer.
Julian Edwards MIH, director, Allergen Accreditation

1 November
Addressing the risk of human trafficking
The nature and necessities of human trafficking place hotel businesses in a high level of exposure. Identify the vulnerabilities in your business and discover what you can do to prevent, mitigate or eliminate the risk of human trafficking in your business.
Professor Angela Roper FIH, University of West London, and Dr Maureen Brookes, Oxford Brookes University

15 November
The effect of Brexit on employment and immigration rights
What’s the position now and what might change? What are the lessons from the Byron Hamburgers furore this summer? Find out how businesses can get ahead of potential changes.
Jonathan Gray, hospitality, tourism and leisure partner, Pitmans LLP

VisitBritain Market Selector tool helps hospitality businesses identify international markets

Does your business know which international markets look the most promising when it comes to attracting customers?

VisitBritain’s new interactive tool can help you determine which international markets might find your product most appealing – whether you operate accommodation, a pub or a restaurant, manage an attraction or even offer transport services . By specifying 3 categories using the online tool – business type, region/post code and popular area activities or offerings – the tool  calculates which markets look promising.The basis for the Market Selector tool’s outcomes are derived from VisitBritain’s valuable inbound international tourism data alongside their in-house market intelligence. Once you’ve input the 3 categories, VisitBritain’s tool provides you with the top markets for your business or region, based on volume and value. It couldn’t be easier!

For example, a pub in Dorking, Surrey – an area popular with walkers, cyclists and music festival attendees – would have particular appeal to the following international tourists:

Pubs in Dorking, Surrey, might want to focus their tourism marketing efforts on these international markets

In addition to identifying the best potential markets, there is a further link to ‘More Market Insights’ for each one of the identified markets. This detailed data can be particularly insightful about a new market. For example, Belgian visitors are primarily from Brussels, make their travel plans online and prefer 3* and 4* accommodation along with good food.

To identify new custom or to better understand your current customers, use VisitBritain’s new tool and Market Insights at: Market Selector tool

What we’re reading: Revolutionary Hotel Marketing and The Chef’s Directory 2015

Two new titles aimed at hospitality professionals have arrived at the Institute of Hospitality’s offices and we can’t wait to dip into them. The first is a new marketing title from a name many in the profession will recognise: Derek Taylor OBE FIH. Derek has ‘been at the hospitality coal face’ for 60 years and what he doesn’t know about the industry isn’t worth knowing! In addition to roles as Sales Director for top hotel chains and board roles for FTSE 100 companies, Derek has consulted and taught in top hospitality programmes for the last 25 years.

Derek Taylor OBE FIH discusses the secrets of successful Hospitality Marketing with Peter Ducker FIH
Derek Taylor OBE FIH discusses the secrets of successful Hospitality Marketing with Peter Ducker FIH

In this, his eighth title, Derek helps hospitality managers compare and contrast their own efforts at marketing with Derek’s insights on special events, maximising C&E turnover, filling restaurants, closing techniques, effective PR and much more. In Revolutionary Hotel Marketing, Derek is nothing short of a hospitality marketing ‘guru’. This new and very accessible book is almost like having a personal chat with Derek about the nuances of hospitality marketing.

Peter Lederer CBE FIH and recent Chairman of the prestigious Gleneagles, acknowledges Derek Taylor’s impact on his career and notes, “this book reminds us that business strategy is about marketing strategy and marketing strategy is about people – start with the customer and work backwards”.

Derek’s recent Sales and Marketing Master Class at Hospitality Show 2015 was called ‘inspirational’, so if you’ve missed the opportunity to hear Derek speak you will want to purchase Revolutionary Hotel Marketing. Ring Joanne at 020 8661 4900 or email: joanne.whitehall@instituteofhospitality.org

Another new title that has us sitting up and taking notice is from author, journalist and former professional chef Chandos Elletson who has taken his years of industry knowledge, mixed it with his journalistic skills can created The Chef’s Directory 2015. What’s exciting about this title is that it can be used in many different ways. Current and budding chefs can benefit from the comprehensive listings covering suppliers in the UK’s foodservice industry. In addition, each chapter is peppered with stories about chefs, their career progression and their wisdom, which elevates this title to much more more than a comprehensive directory.

Two NEW hospitality titles we recommend!
Recommended: 2 NEW hospitality titles you’ll find indispensable

Chapters offer listings of UK colleges offering chef programmes and training as well as lists of top restaurants and kitchens along with their primary contacts and even their social media accounts. Hotels, foodservice businesses and hospitality media contacts (how unusual!) get the same in-depth treatment. Listings for ingredients and equipment are included so chefs can easily locate a regional supplier of, for example, knives or lamb.

However, we admire this title for its value as a unique career exploration and job search tool for anyone who wants to study or work in hospitality. Front of house and F&B managers will find this title useful as will chefs at all levels and even owners and operators. UK colleges or universities should add a copy of this essential title to their both their library and their career services.

To learn more about the title or to purchase a copy, go to: The Chef’s Directory 2015.