Deliveroo announces integration with Lightspeed ePOS system

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Food delivery market leader Deliveroo and ePOS vendor Lightspeed have announced their integration. Lightspeed customers will now be able to see and process Deliveroo orders directly in their ePOS system.

The integration can help entrepreneurs easily incorporate delivery into their business plans, and will empower restaurateurs to become more efficient and increase their profits. This integration will be available to Lightspeed customers only.

An end to chaos, mistakes and extra costs

This integration is the innovation hospitality operators have been waiting for. Previously, offering food delivery meant having to deal with too many iPads behind the counter and the additional work of manually re-entering delivery orders into the ePOS. Not only was this a time-consuming and inefficient way of working, but it was also costly as most restaurants would need a full-time employee to take care of processing delivery orders. This integration solves both problems, eliminating the need for multiple tablets and ensuring that stock updates automatically.

Jerome Laredo, VP EMEA of Lightspeed, states: “At Lightspeed, we have always had a vision of a connected hospitality world and we strive to make our restaurateurs’ lives easier by providing them with the tools they need to grow their business.

We want Lightspeed to be the management hub for restaurants. This integration with Deliveroo is a great example of how we can give our customers an incredible opportunity to partake in the rapidly growing food-delivery market while making their operations a lot more efficient, and we are particularly pleased with that.”

Deliveroo is the first food-delivery company taking a step towards partnering with ePOS providers and remain enthusiastic about the possibilities the integration offers.

Mathieu de Lophem, General Manager, Deliveroo Benelux: “With the goal of helping restaurants thrive, Deliveroo is constantly innovating. Our partners have told us that integrating with their sales systems is such an important step in them being able to provide delivery services – that’s why we’re excited to partner with Lightspeed globally.

Through this partnership, we help restaurants cut out needless time inputting orders into sales systems. This allows front of staff to focus on delivering an amazing dine-in experience, while enabling restaurants to boost revenues through delivery orders.”

For restaurants and other hospitality operators the benefits are clear:

  • Staff processing delivery orders can be reallocated to front-of-house roles, improving the customer experience in store
  • Huge time saving, allowing restaurants to quickly process more orders
  • Reduced risk of errors when inputting orders, providing a better experience for customers
  • More counter space, decluttering the working space for restaurant staff

Nicholas Steiner, Lightspeed customer and owner of Yoobi in London is already using the integration. He says: “Up until now, each delivery order had to be manually transcribed from Deliveroo into Lightspeed by one of our team members. This process was laborious, and opened us up to mistakes which resulted in customers getting an incorrect order and making accurate reporting a challenge.

The integration is exactly what we needed as orders arrive into our Lightspeed system seamlessly. This now allows us to make orders quicker and with greater accuracy for our customers and allows us to have accurate reporting. Not only is the system faster for us, it has also allowed us to reduce our labor costs as at the volume of orders we had on a daily basis, we needed to employ one person just to enter orders into our system. Team is also happy as entering orders into the system all day was not very popular.”

About Lightspeed:

Lightspeed is a Business Partner of the Institute of Hospitality. It is the UK’s leading cloud-based management system for hospitality and retail. With more than 50,000 retailers and restaurant owners, Lightspeed processes over £12 billion in transactions per year in more than 100 countries. Lightspeed customers see on average a 20% increase in their sales within the first year. Lightspeed was founded in 2005, with its headquarters located in Montréal, Canada, and has offices in the Netherlands, Ottawa, New York, Ghent, Brisbane and london.

More information, please visit www.lightspeedhq.co.uk

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Dynamic pricing for restaurants?

Paul Winch-Furness / Photographer
Bob Bob Ricard is using dynamic pricing

Some restaurants are starting to follow more closely the revenue management practices used by airlines and hotels. Dora Furman reports

Consumers are most familiar with the use of yield (or revenue) management in the travel industry, as airlines, hotels and car rental companies constantly alter rates based on revenue channel, day of booking and date of future use.

Consumers continue to be extremely savvy shoppers, adapting the way they shop, from changing the time of travel departure (“I can save £200 if I leave at 5am!”) to managing the time and place of booking. Now, they’ve got it down to a fine art.

Businesses such as Uber are leveraging similar yield management tactics, using dynamic pricing to adjust rates by the minute. What sets them apart from the airlines and hotels is the immediate need their services fulfil for customers. Although a customer can book a future journey, the service is most commonly called upon for instant use.

Interestingly, while restaurants have historically utilised yield management through tactics such as printed coupons, app-based offers via the likes of Groupon, day-of-the-week promotions and early-bird menus – the techniques are less advanced compared to what has been happening across the wider hospitality industry, reflecting a more static and less flexible pricing strategy.

The above raises the question, are restaurants leaving money on the table? Should operators be invoking a more flexible pricing structure? Additionally, should they charge a different price for the same product on different days or during different hours of the same day?

Norse restaurant in Harrogate moved to a bigger site thanks to crowdfunding
Norse in Harrogate is experimenting with variable discounts

Already popular in the US, some UK restaurant operators have recently started trialling dynamic pricing. One such example is the high-end London eatery Bob Bob Ricard, which is cutting 25% off its bill for off-peak diners, whilst independent operator, Norse, based in Harrogate, is experimenting with set discounts that vary according to the day of the week. Norse has now moved the trials on to Tock, a booking platform which enables customers to choose from a four or eight-course menu at £40 and £60 respectively – booking via two methods. The first option is to leave a £15 deposit, which is removed from the final bill. The second is a ticket-based system for diners who want to secure additional value by obtaining a table at a reduced rate and then finding a date to use it when slots are released. Advance tickets range from £25-35 for the four courses and £40-55 for the offer to try eight. Prices change based on demand, as well as by day and time.

Dora Furman is Vice President, Revenue Management Solutions
For further information about Revenue Management Solutions (RMS), visit
 www.revenuemanage.com or call 020 3755 0960

The remarkable rise of Starbucks in China

56 alan hepburnOur man in Shanghai, Alan Hepburn FIH, provides an analysis of Starbucks’ expansion in China, a country with no tradition of coffee-drinking. What lessons are there for other western businesses looking to break into this vast market?

Last week I was sat in the 30,000 sq ft Starbucks Shanghai Roastery, about five minutes walk from my apartment in Shanghai. I was there for a business meeting, trying to decide between Sumatran, Ethiopian or Nicaraguan, when I realised I was next to a couple of friends. After a quick chat, it occured to me that even in a city of 35 million people with change being constant and exponential, it’s a small world.

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Howard Schultz at the opening of Starbuck’s Shanghai Roastery in December 2017

I arrived here in 2000 as manager of the Portman Ritz Carlton and remember chatting with Howard Schultz when he came to open the first Starbucks in the city (Beijing opened the first one in China in 1999). I somewhat naively asked if he was planning on opening many? He looked somewhat incredulous at my ill-judged question. “We expect 100 in the first year,” he said. They now have 3,000 stores in China and are opening one every 15 hours – projecting 5,000 by 2020.

I was new to China and frankly had not observed much coffee-drinking going on. But what I had missed was … well, pretty much everything.

What Starbucks saw in China was four things: firstly the growth potential in the middle/upper middle class who want to buy an upscale Western experience.

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The floor space of a Starbucks in China is substantially bigger than in the West. People have business meetings, social gatherings, go on dates and get interviewed for jobs in China’s Starbucks. The saying here is: “The first two thirds of your cup is for enjoying, the last third is for staying.” Three quarters of all coffee drunk in China is consumed by 25-35 year olds and 99% of retail coffee sales is instant, but that will change.

Secondly, Starbucks’ growth in China shows the importance of not removing the essence of what makes you successful elsewhere, but shows how this needs to be adapted. As Roy T Bennet once said: “The past is a place of reference, not a place of residence.”

The Macha Frappuccino (220 – 440 calories depending on size) is a huge seller here. Green tea powder, loads of cream, milk and vanilla syrup and not a hint of coffee in sight. I have struggled in the past to get a simple espresso, as very few people are drinking them in China. But that will change.

The Roastery here is a modern-day F&B masterpiece with all the theatre of coffee roasting, artisan bread-making and stunning retail. But take a look at what people are consuming and it’s a lot less coffee than you might expect. But, as I say, that will change.

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The Chinese are not big coffee drinkers, but that has not been a barrier to Starbucks’ success

Thirdly, brands which understand progression from entry-level to premium do very well here. There are famous dumpling shops where you pay four different prices according to where you consume the same dumpling.

The last thing Starbucks understood was marketing. Their social media presence was well-established and generally ahead of most Western brands in China during its first decade here. The rest tried catch-up and some succeeded but most failed. Telling your brand story here needs content and context and it better be entertaining and fun. I spoke with the head of marketing for one of the world’s biggest and coolest sports fashion brands two years ago and he was telling me they had just moved into mobile platform selling. That’s like arriving today in Scotland and telling them you just invented whisky.

Sadly, many Western brands can’t grasp the speed of change and that the Chinese consumer is dynamic, developing and learning quickly. By the time many companies work out their ‘China strategy’ the market may have moved or changed.

I’ve lost count of the number of UK companies (including the famous ones) I speak to and meet with who bring a rigid ‘what made us successful in the past will determine all our action for the future’ attitude and end up closing shop, heading home and blaming China.

Don’t get mad, get prepared. Starbucks’ next Roastery opens in Milan, the home of great coffee and design.  But before we mention coals and Newcastle, I’m betting Starbucks have that well-covered too.

Alan Hepburn FIH has spent more than 30 years in Asia in the hospitality and lifestyle sector. Having run some of the world’s best hotels , he then developed, opened and operated China’s first luxury lifestyle company: the multi-award winning Three On The Bund in Shanghai. The Hepburn Group is a Shanghai/Singapore-based boutique consultancy that works with hospitality and F&B companies from the West, helping them navigate the challenges of market-entry and growth in China and Asia.

 

 

 

 

 

 

 

Emirati and Italian Architects win Second Annual Bespoke Access Award to Champion Accessible Hospitality

Robin Sheppard, Baroness Celia Thomas, Maher Hadid (MnM Studio Architects)web res
Robin Sheppard, Baroness Celia Thomas, Maher Hadid (MnM Studio Architects)

At the second annual special event held at the Palace of Westminster on April 18th, MnM Studio Architects, along with Maria Brighenti and Marcello D’Orsi, were announced the joint winners of the 2017/18 Bespoke Access Awards, a design competition to create accessible solutions, run in association with the Royal Institute of British Architects (RIBA) and featuring a prize fund of £30,000.

MnM Studio devised an innovative accommodation solution based around the four senses of smell, taste, sound and sight, with extensive use of Braille throughout. Termed “empathy through aesthetics”, the system aims to support the emotional state of the guest, while maintaining a distinct visual appeal via a stylish, curved design.

“’Empathy through aesthetics’ perfectly encapsulates what we are aiming to do with the Access initiative”, commented Baroness Celia Thomas, Chair of the Judging Panel and Patron of the Awards. “The emphasis placed on the emotional state of the guest was particularly impressive, given this is an area that is often overlooked.”

Alongside MnM Studio, freelance Italian architects Maria Brightei and Marcello D’Orsi were successful in the Architectural category, as well as being announced joint winners of the overall Celia Thomas Prize, worth a total of £20,000. Their design, which focused on the means through which existing accommodation can be renovated with the disabled traveler in mind, concentrated on the public spaces of hotels, and how subtle enhancements can be made to significantly increase the ease with which they are passed through.

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Robin Sheppard, Baroness Celia Thomas, Marcello D’Orsi

“I was particularly struck by the attention they had paid to the customer journey through reception and the lobby areas”, commented Alan Stanton, Stirling Prize-winning architect and member of the Judging Panel. “These are areas often overlooked by both architects and business owners alike, and it is easy to think of them as merely transient. But they can significantly improve or disrupt a guest’s experience, so it was exciting to see them highlighted and approached with such care.”

“The architectural community across the country has really embraced the Access Awards since their launch in 2016”, added Jane Duncan, RIBA Immediate Past President. “It is tremendously encouraging for the future of accessible tourism to see this year’s awards attracting interest from around the world, as well as ideas shining a light on some of the more often-overlooked aspects of disabled travel.”

The competition attracted submissions spanning the length and breadth of the UK, as well as from across Europe and Asia. Entrants competed across an expanded range of categories, including Product Design, Architecture, Service Applications (Digital) and Service Applications (Training). Alongside the overall Celia Thomas Prize, worth £20,000 and believed to be the largest cash prize in the UK for a design concept.

“We were extremely pleased to see the competition attracting a truly global roster of entrants this year”, said Robin Sheppard FIH, Chairman of Bespoke Hotels and recently appointed Hotel Sector Champion for Disabled People. “The Access Awards continue to grow and evolve, but the high quality of entries ensures our collective focus remains on improving the experience for all hotel guests, whether disabled or otherwise.”

The entries were judged at the turn of the year by a panel which included Paralympic gold medalist Baroness Tanni Grey-Thompson, Stirling Prize-winning architect Alan Stanton, Baroness Celia Thomas, Tom Perry, Head of the Cities Programme at the Design Council, Graeme Whippy, Disability Specialist for Channel Four, Alastair Hignell CBE, alongside Robin Sheppard.

Full list of winners:
MnM Studio Architects, Dubai
Joint Winners of the Celia Thomas Prize

Maria Brighenti with Marcello D’Orsi, Italy
Joint Winners of the Celia Thomas Prize

MnM Studio Architects, Dubai
Joint Winners of the Architecture Category

Maria Brighenti with Marcello D’Orsi, Italy
Joint Winners of the Architecture Category

Wilson Mason LLP, Lancashire
Winners of the Product Design Category

Purcell, London
Winners of the Service Applications (Training) Category

Neatebox Ltd, London
Winners of Service Applications (Digital) Category

Full list of judges:
Robin Sheppard, Chairman, Bespoke Hotels Group
Celia, Baroness Thomas of Winchester, House of Lords
Alan Stanton OBE, Stanton Williams
Tanni, Baroness Grey-Thompson, Paralympic Gold Medallist, House of Lords
Graeme K Whippy MBE, Disability Specialist for Channel 4
Alastair Hignall CBE, Trustee of the Leonard Cheshire Foundation
Tom Perry, Head of the Cities Programme at the Design Council
Sarah Weir OBE, Chief Executive of Design Council
Paul Gregory, MCIBSE, MSLL, Global Specification Director for Dyson.

www.bespokehotels.com/access
#BespokeAccess

HQ explores the talent pipeline

001_HQ_SPRING_2018_SPINE.pdfYour latest issue of HQ (second quarter 2018 issue 48) is landing on UK doormats this week. It explores the talent pipeline from a number of perspectives.

Where is our next generation of leaders and senior managers coming from? It is a question often asked  in hospitality management and education circles. Your latest issue of HQ Magazine is packed with answers and opinions on the matter.

Our chief executive Peter Ducker FIH is impressed with the talented and enthusiastic young hospitality management students coming out of universities and colleges. It is up to all of us to ensure they find ways to achieve their full potential within our sector and that we do not lose them to other industries, he says.

Still just 32-years-old, Adam Rowledge FIH is a rising leader on the UK hotel management scene and a superb role-model for new entrants. Our in-depth interview showcases the importance of creating the right culture within the workplace that allows talent to grow and shine.

A UK government review into higher education is now underway, concerned about choice and value for money within a system where almost all institutions are charging the same price for courses. The review may mean some tourism and hospitality courses will either need to change their approaches radically or risk becoming obsolete, says John Swarbrooke of Plymouth University

Of course, a university degree is by no means the only route into a successful hospitality management career. Sue Williams FIH MI, current Hotelier of the Year, is just one of hundreds of professionals who started their careers with the Concord hotel management programme.  Celebrating its 50th anniversary, Glen Harrison MIH reveals all about this unique on-the-job training scheme which specifically targets youngsters coming out of FE colleges who do not want to go to university.

Other contents in this HQ Magazine

  • Peter Jones MBE FIH – Why has the government dropped the T level in hospitality?
  • Passion4Hospitality 2018 – re-live the excitement of our largest ever student and industry networking event
  • The end of business as usual – Angela Roper FIH on vertical disintegration in the corporate hotel industry
  • A winning partnership – how Sheffield Hallam University and Hilton are working closely together
  • Cybercrime and GDPR – what businesses need to do to protect themselves
  • Tableware trends – creativity is all the rage but weird, wacky (and unhygienic) are definitely out

 

 

Why is the casual dining sector in trouble?

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Byron is one of a number of casual dining chains that are shrinking their estates

Five years ago, the casual dining sector was booming. Private equity houses were investing large amounts of money into new chains of restaurants which quickly expanded their outlets, for example Byron, the burger chain, was bought for £100m.

Today, the sector is, to say the least, struggling. EAT is the latest brand to announce closures. Byron is going through a restructuring, Jamie’s Italian has entered into a company voluntary arrangement, and Strada is implementing a closure programme.

What has happened to bring about this sudden reversal of fortunes? Roger Gregory, partner at Pitmans Law, has the answers. Read on

Roger Gregory
Partner, Pitmans
D +44 (0)207 634 4634
M +44 (0)774 760 3864
E rgregory@pitmans.com

Pitmans Law is a Business Partner of the Institute of Hospitality.

Institute of Hospitality Showcases Student Research in New Digest

Digest coverThe Institute of Hospitality has published its inaugural Annual Digest of research by students from universities and colleges that are members of its Education Membership Scheme.

The subjects explored in the research papers include sophisticated menu engineering; the impact of the airbnb on the UK hotel industry; revenue management in ski resorts; and waffleshop franchises.

Alistair Sandall FIH, the Institute’s head of professional development, says: “We thank the students for their submissions to this inaugural Annual Digest. Thanks too must be passed to their lecturers for encouraging them to submit their research. ”

“If through this publication we can bring new insights and ideas into the bright lights and away from university shelves,  hopefully we can help to create closer links and ties between educators and practitioners.”

The following students’ research is showcased in the Digest;

Rosie Magurie, BA Professional Culinary Arts, University of Derby

Haroon Khan Afridi, MSc International Hotel Management, University of Surrey

Mara Leidi, BSc International Hospitality Management, Ecole Hoteliere de Lausanne

Ida Davidsen, UG studies BSc (Hons) Hospitality Leadership and Management, Leeds Beckett University.

The Institute has 75 universities and colleges on its Education Membership Scheme, adding up to more than 3,000 student members across the world.

Download the 2017 Digest Here

Submissions for the 2018 Digest will be open from September with a deadline of 31st October. Full information can be found by downloading the Institute of Hospitality Digest Submission Guidelines.

If you have any queries, please email digest@instituteofhospitality.org

If you would like your college or university to get involved but are not yet members of the Institute, contact the Membership Department on 020 8661 4900 or membership@instituteofhospitality.org