Institute of Hospitality Showcases Student Research in New Digest

Digest coverThe Institute of Hospitality has published its inaugural Annual Digest of research by students from universities and colleges that are members of its Education Membership Scheme.

The subjects explored in the research papers include sophisticated menu engineering; the impact of the airbnb on the UK hotel industry; revenue management in ski resorts; and waffleshop franchises.

Alistair Sandall FIH, the Institute’s head of professional development, says: “We thank the students for their submissions to this inaugural Annual Digest. Thanks too must be passed to their lecturers for encouraging them to submit their research. ”

“If through this publication we can bring new insights and ideas into the bright lights and away from university shelves,  hopefully we can help to create closer links and ties between educators and practitioners.”

The following students’ research is showcased in the Digest;

Rosie Magurie, BA Professional Culinary Arts, University of Derby

Haroon Khan Afridi, MSc International Hotel Management, University of Surrey

Mara Leidi, BSc International Hospitality Management, Ecole Hoteliere de Lausanne

Ida Davidsen, UG studies BSc (Hons) Hospitality Leadership and Management, Leeds Beckett University.

The Institute has 75 universities and colleges on its Education Membership Scheme, adding up to more than 3,000 student members across the world.

Download the 2017 Digest Here

Submissions for the 2018 Digest will be open from September with a deadline of 31st October. Full information can be found by downloading the Institute of Hospitality Digest Submission Guidelines.

If you have any queries, please email

If you would like your college or university to get involved but are not yet members of the Institute, contact the Membership Department on 020 8661 4900 or





Understanding the impact of Brexit on housekeeping teams. Take part in important research by People 1st

People-1st-Logo-ptpThere is still significant uncertainty about the extent to which employers will be able to recruit skilled and unskilled labour from the EU, when the UK leaves in 2019.

Businesses need time to prepare, particularly in those areas that currently rely on a high proportion of other EU workers. Anecdotally, hotel and accommodation providers are increasingly concerned about the possible impact of Brexit on housekeeping teams, given the high proportion of EU nationals currently employed in this area. A challenge facing the sector is that official figures suggests that migrant workers make up only 28% of the housekeeping workforce, which could downplay the potential impact on the sector.

We believe that the official figures significantly underestimate the number of migrant workers employed in housekeeping roles and are urgently undertaking research with hotel and accommodation providers to identify:

  • The extent to which their housekeeping teams employ migrant workers and are therefore susceptible to any restrictions imposed on recruiting EU workers post-Brexit
  • The extent to which recruitment and retention of housekeeping teams has been affected since the referendum
  • Possible ways in which employers are considering recruiting and retaining housekeeping teams post-Brexit.

The results will be shared with employers and industry organisations, as well as with government to help inform understanding about the needs of the hospitality sector in the run-up to the UK leaving the EU.

The research is being conducted by People 1st in January 2018 for release in early February. If you want to participate and share your views please contact Martin-Christian Kent on 07770733393 or


Understanding the ‘New Consumerism’

The pending EU Referendum is causing uncertainty for businesses and consumers as they await the outcome of the UK’s EU Referendum on 23rd June 2016 which will determine whether the UK leaves or remains in the EU.

Do you understand your customers? Euromonitor explains the New Consumerism.

No matter what happens in the Referendum, hospitality managers need to understand the shifting consumer landscape. A recent report from Euromonitor International analysed global consumer trends and reports on the New Consumerism. According to Euromonitor, there has been a shift in consumers’ priorities. The report identifies eight priorities in the New Consumerism including the sharing economy, sustainability and the importance of experiences.

Consumers of all ages appear to be taking their cues from Millennials and reassessing what really matters in their lives. These lifestyle choices mean changes in consumer spending habits that will have a significant impact across industries. Two of the most obvious industries to be affected are the hospitality and travel sectors where the sharing economy has disrupted old ways of doing business through the likes of AirBnB, Uber, and OneFineStay. However, shakeouts are common for hospitality businesses and start-ups. Despite their apparent popularity, a number of food service businesses built on sharing economy principles have folded recently – some due to a lack of adequate investment – including Spoonrocket, Dinner Lab, Kitchensurfing, and Kitchit.

If you want to better understand your business’s customers and ensure your offer is what today’s customers are seeking, then read about the New Consumerism. It can provide some insights into how your hospitality business – as a part of the experience economy – can meet New Consumers’ needs for ‘doing, seeing and feeling over having more “stuff” ‘.

From disruptive to constructive: a £3.2bn opportunity for the hospitality in the #FeedbackEconomy

Online reviews make up the 'feedback economy'
Online reviews provide valuable insights for businesses as well as consumers in today’s ‘feedback economy’

A new research report from Barclays takes a look at the ‘feedback economy’ and its impact on the hospitality industry. Customer-generated online reviews are increasing and opportunities for significant growth exist for responsive businesses.

The report, ‘The feedback economy: A £3.2bn opportunity for the hospitality and leisure sector’, analyses the respondent’s input by customer age and sector (hotels, restaurants, pubs and bars, etc.) to provide insights into consumers’ use of online reviews and how businesses use the resulting data to set pricing, run operations and develop strategy.

The report’s economic modelling suggests that the hospitality and leisure sector – if it becomes more responsive to online feedback – can reap benefits and potentially ‘boost the economy by £3.2bn by 2026′.

What does this responsiveness involve? The report explains how the online review process is managed by the respondents including, for example, the use of dedicated staff, Customer Relationship Management (CRM) systems and monitoring of online sites. Surprisingly, opportunities are particularly significant for small and independent businesses who appear to be more responsive to customers’ input. Case studies involving the five star Corinthia Hotel London, Villa Plus and Everyman Cinemas illustrate how to successfully manage feedback.

So what can hospitality businesses do to ensure they make the most of the feedback economy? Barclays’ report suggests taking a longer-term view of online reviews. The report’s infographic ‘Strategies for Success’ can help guide businesses in the steps a business can take to reap benefits from the feedback economy.

Barclays has made this report free to download. Find it HERE.



A new BHA report looks at the UK’s Food Service Management (FSM) sector

The BHA's regular Food Service Management report is a must-read
The BHA’s regular Food Service Management report is a must-read

The British Hospitality Association, the trade association for the UK’s hospitality industry, has produced a 2015 overview of the UK food service management (FSM) sector which highlights insights on current and future trends shaping the sector. A regular publication of the BHA, the FSM report also looks at the sector’s current and prior performance and is the BHA’s 24th FSM-specific report.

The sector’s continued success – as employers, and in terms of its commercial, environmental and community-focused activities, is discussed. The latest findings from Oxford Economics’ research, which was commissioned by the BHA in early 2015, confirms that “the FSM sector’s annual turnover has grown each year since 1998 and has now reached £10.8bn”. The report also examines the sector’s efforts to control food waste and improve sustainability as well as the recruitment and retention of staff.

If you’d like to learn more about the FSM sector, find the FSM report on the BHA’s website where it is available free in a pdf format.

Global tourism data for 2015 – from UNWTO

London is a top tourist destination
London is a top international tourist destination

Reliable statistical data is worth its weight in gold for researchers, academics and business practitioners.

If you’re undertaking research, the World Tourism Organization (UNWTO) creates quality reports using data gathered from countries around the globe and makes these reports available in the UNWTO’s Elibrary. The eLibrary’s subject areas reflect important themes in the tourism sector, e.g. ecotourism, sustainable development, finance and investment, risk and crisis management, market research, tourism statistics and poverty alleviation. The format of the UNWTO Elibrary materials range from books and journals to statistical reports by country.

The UNWTO’s materials have a broad coverage of tourism and related subject areas. Although much of the UNWTO’s information is available to “Member States, Affiliate Members and Subscribers” there are some items available free to the public. Tourism Highlights 2015 is one such report.

For even broader coverage of hospitality, tourism and business management topics,  the Institute of Hospitality offers its members FREE access to an online library containing publications from the best hospitality and business publishers. The eResources Collection contains hospitality and business-focused titles including over 500 ebooks and approximately 2000 ejournals. Members can also “borrow” from a selection of digital audiobooks and listen to some of the greatest management thinkers discussing leadership, business management and personal development.

The Institute’s resources are a round-the-clock collection of online resources that help hospitality managers hone their skills, find answers to sticky questions and learn how to be the best hospitality manager they can be.

Britain’s hotels are ‘blossoming’ in Hotel Britain 2015

Hotel Britain 2015 is essential reading for Britain's hotel sector managers.
Hotel Britain 2015 is essential reading for Britain’s hotel sector managers.

One of our favourite hospitality industry reports is the one produced by BDO’s hospitality experts annually called Hotel Britain. This year’s report contains some exciting analysis of how Britain’s hotel sector fared in 2014 and where it is headed in 2015 and beyond.

The big surprise? Regional performance. The report confirms that 2014 was a great year for London with robust occupancy rates, but the regional hotels experienced a stellar 2014. London counterparts were ‘outperformed’ when the regional hotels’ rooms yield experienced double digit growth. AARR increased and regional hotels experienced a higher compound annual growth rate over the last five years when compared to that of the capital.

Find out who were the “Winners and Losers” in 2014, see a summary of 5 years of sector performance and find out if there are any bumps expected on the road ahead. The report can be downloaded at BDO’s website:

Questions about Hotel Britain 2015 can be directed to Robert Barnard MIH, Partner, at  0207 893 2143 or email here.